Ad blocking technologies are certainly not going away. Be sure to do everything you can to prep for this new reality.
Really Don’t Make Large Changes Instantly
With ad blocking technology becoming more popular, many small businesses are looking to pull their budgets away from online ads. This move, however, can be somewhat premature. Though the use of the technology has escalated, most of the people still aren’t using ad blockers.
Additionally, the big shift in ad blocking technology is happening in the mobile world. If the largest part of your customers are finding you via desktop, you could see no change whatsoever. So unless your figures drop drastically, there is no need to panic just yet.
Keep Advertisements Simple
Most consumers are not too concerned with simple ads while they are browsing the web. It is the blatantly annoying ads, such as those that pop up or flash, that push individuals to obtain ad blocking software.
Regretably, that impacts all ads. As it turns out, though, ad blockers have a “white list” of companies whose ads are not blocked. Some agencies pay to be on this list, but if you keep your advertising campaigns short and simple, you could land on the list without cost.
Give attention to Remarketing Strategies
A remarketing plan focuses on those who have stopped at or searched for your website earlier. This implies the people viewing your ads have already shown some type of interest. Even if ad blockers lower your reach, you will at least have a more targeted audience who is seeing the advertisements.
Ad blocking technologies are making a new reality for the marketing world. Remember to be ready for it.