In the world of paid advertising Facebook Ads have become the number one tool for marketers looking to get their offers and content in front of vast audiences for a reasonable price. When compared with other pay per click platforms, such as Google Adwords, Facebook Ads are a Godsend, giving you a powerful tool at your disposal.
Imagine having the capability to dial in a highly targeted audience based upon interests and behaviors and have your ads up and running, bringing you new leads and sales in just hours. That can happen, but you need a little knowledge to make it happen. Here are 5 tips which can help guide the way!
5 Tips for maximizing your Facebook Ads
Become a targeting master – The single most effective way to have success with Facebook Ads is to become a whiz at creating targeted audiences for your ads. This is really not as fearsome as it sounds, as Facebook gives you a number of great tools to help, particularly one called Audience Insights. Use these to drill down and create the prefect audience for your offers.
Use Mobile and Desktop – Right now the best converting ads are the desktop ads and mobile. Right side ads can also work, but test your offers carefully there. Since mobile is now used more than 50 percent of the time to access Facebook, it makes no sense not to use it.
Use Dayparting and segment your ads – Taking advantage of the dayparting feature in Facebook, where you can ensure that your ads are only shown at times most advantageous to your audience, only makes sense. Likewise, be sure to segment your audiences for easy re-use later on.
Use original, compelling images – Be sure not to use imagery that has been seen by everyone on Facebook dozens of time. Create your own images, and make them stick out, as a terrific image can do all the heavy lifting for your ad!
Check out lookalike audiences – One of the newest and greatest of Facebook’s ad innovation, is the creation of lookalike audiences, where you build new audiences of people similar to previous audiences you’ve created, emails lists, and more. This one can be a game changer.