Everyone would like better conversions. Conversions are necessary to remain in business, so the science of conversion optimization is gaining greater importance.
Even the slightest variation can increase or decrease conversions, so you’ll want to get very good at this!
There are countless ways to help you improve your conversion rates, but here we’ll focus on 7 tips that can make a huge difference.
7 Smart tips for better conversion optimization
Don’t give a lot of options – One of the most sure-fire ways to get people to abandon a cart or web form is to ask for too much information. Likewise, even showing a great number of choices can freeze potential customers into inaction, and so lose the sale.
Test everything – Leave nothing to chance. A single word in the wrong place can make a big difference. Same applies with images and calls to action. Running A/B tests are the most informative, and much less time consuming than multivariate testing.
Know your colors – Colors evoke emotions, and if yours are creating a message in opposition to your sales message, you have a problem. Be sure you understand the science of colors as they apply to sales.
Visual content is huge – Since it’s been proven that the brain processes visual media 60,000 times faster than textual data, it’s important to recognize that you need not only to have imagery in the form of videos and pictures, you also need the right ones. Test this carefully.
Take care with your calls to action – Don’t use the stock buttons everyone else does. Be sure you test the shape, wording, placement and colors of your calls to action and buy buttons.
Remove navigation – Remove navigation to anything other than the action desired on pages where you hope to make a conversion. Your page ought to have one purpose, and one purpose only. Don’t give them a chance to be distracted by anything other than the task at hand!
Don’t go with your gut – Trust the data, not your emotions. Many is the time marketers have fallen deeply in love with text or visuals that turned out to be totally wrong. Let your testing tell you what works!