The best marketing and advertising targets your desired demographic, and purchased email lists do not usually do this. Imagine how worthless it would be for a video game store owner to purchase a list with hardly any gamers on it. Since you are not getting targeted leads, studies have shown that your open rates will gradually reduce to near-zero as a list is more used and publicly available. Even if you snag low-cost email lists, you’re not getting a good deal if you are not attaining your intended demographic.
Obtaining Email Lists
The problem with email lists is that most of them simply don’t target your desired demographic. If you run a video game store, for example, what is the point in getting a list where only 25% of the people play games? Because these lists are not often targeted, research has shown that open rates drop to near-zero as a list becomes more public and used. Even if you find affordable email lists to buy, it’s really not a great deal if you aren’t reaching your target audience.
Paying for Misguided Strategies
New advertising and marketing tools are seemingly always coming out, and possibly, they can prove to be a great asset. The roll-out of pay-per-click ads, for instance, was a massive shift in marketing. Unfortunately, lots of the newest marketing tips are simply full of false hope. When there is no evidence that a new method works just yet, it’s best that you hold off on investing in it. Wait for large corporations to try out these new methods, and if they end up working well, you will get plenty of time to enhance your strategy.
Chopping Your Losses Too Early
One thing every business person should know is when to give up on a strategy that’s not working. Unfortunately, many marketers give up too soon. There are those out there who expect immediate results, and that is just not the way marketing works. Giving up too early on a tactic that would prove effective is just as bad as wasting cash on one that proves unprofitable.
Advertising is one of the places you should refrain from cutting corners. Of course, if you are engaged in the previously mentioned methods, it could be time for a change of course.