The lifeblood of all businesses on the internet is content. It’s what your readers come to check out and browse, and without fresh, innovative compelling content, your business really has nothing to say.
It doesn’t matter if you sell the greatest widget ever to come down the pike; if you can’t or won’t articulate that in several forms of web content in a regular fashion, nobody will care.
So how does one set about crafting all this wonderful content? The first thing to know is you can do this very simply when you create a content marketing plan and determine to stick to it. Let’s have a look at several steps toward generating your own content marketing plan.
Creating your content marketing plan
Find your audience and provide them with what they want – All businesses have a unique audience all their own, and yours does as well. You need to identify who they are by creating your own customer “avatar” and understanding what they need.
Decide on types of content – There are several types of content you can utilize, from simple blog posts to whitepapers, videos, infographics and much more. Determine what you are best able to produce and get on it!
Post new content regularly – If you post once a month, or even once a week, you might as well not do it at all. Statistics indicate that companies that create 15 blog posts each month average 1,200 new leads per month. And that’s just blog posts; not even including all the other types of content you’ll be creating.
Market your content – Simply creating it isn’t enough, you’ll want to promote your content. With millions of new web pages showing up on the internet daily, it can be difficult to have your voice heard. Promote your content via your social media channels, cross promotions, and even paid ads if appropriate.