You may have heard it said that you should make it a best practice to test different elements of your landing pages but were uncertain just how to go about doing this.
Testing is far and away the easiest way to help improve conversions, which means money. Testing your landing pages needs to be embraced in the most nurturing way possible, for it can prove to be the difference between success and failure in both individual campaigns and indeed your entire business.
Let’s have a look at some of the items that ought to be tested on your landing pages.
What you should test on your landing pages
Headlines – This may be the only thing they see before they decide to keep reading or leave, so it needs to be good. It can be as small a matter as a single word!
Specific colors and elements – Color in particular can play a huge role in conversions, and in fact there is a whole science of color associated with consumer behavior. This, along with other design elements need to be tested for the most effective combinations for your landing pages.
Visual elements – This means mainly videos and imagery. Frequently a video that is the wrong style or an image that doesn’t convey what you want can send traffic running from your page.
Sales copy – Sales copy can be challenging at best, and this is one of the more crucial testing components. Learning the right length, tone, and various other elements of your copy can make a real difference, so be sure to test this item!
Test your prices – This is an easy one to figure out, and you’ll find no better way to set the right price than by testing on a live audience.
Terms – Sometimes your terms will need to be tested out, to see if there are any stumbling blocks. This can be especially true in higher priced offers.
Test your call to action – Both the buttons themselves and text residing on them should be tested. You’ll be amazed just how large a difference this can make!