Inbound marketing is the art of making buyers seek out your content, and blogging is one of the most effective strategies of this type of advertising and marketing. In
Inbound marketing allows you to get customers to actively seek your business, and when looking at the top inbound strategies, blogging definitely shows up. When blogging, in fact, business-to-business marketers get 67% more sales opportunities when they utilize a blog. Although this is an encouraging stat, blog posts will only flourish if you abide by a few rules.
Reliability is Major
In any type of marketing, you have to stay consistent. This is especially the case, though, on the subject of blogging. Once people start utilizing your blog as a resource, they will expect regular postings. If they do not get them, they will likely look elsewhere. On top of that, an always up-to-date blog will unquestionably help your organic reach on search engines.
Center on Search Engine Optimization
One of the big draws of blogging, and content marketing in general, is that it brings people to your company who may have otherwise never encountered it. This is accomplished through efficient search engine optimization. Remember this when creating your blog. Through the use of industry keywords and your location in the beginning paragraph, keywords in headers and utilizing photos with those keywords in their file name, you can scoot these blogs up the search engine ladder.
Try to make Your Blog Material Scannable
A recent report saw that readers trust bloggers more than any resource other than family and friends, but this will never matter if people aren’t reading your blog. To guarantee your content will be seen, make your blogs very easily scannable. Keep paragraphs brief and use subheaders and images to break out content. This will be much quicker to read, so people will remain on your page and develop that essential faith.
Blogging has become a powerful promotional tool. Verify that you are not dropping the ball by making simple blogging errors.