Learn 7 Ways We Can Hurt our Own Traffic and Conversions
Do you have what you feel is a good offer or lead magnet that is floundering, and you’re not sure why? Oftentimes marketers set up wonderful funnels and marketing materials that ought to work well, but for one reason or another don’t.
Often we’ve inadvertently set up ourselves for failure by failing to pay attention to matters completely unrelated to what we may assume is the problem.
So to help with this, we’ve identified 7 ways you may be unwittingly stifling your own traffic and conversions.
7 Ways to Sabotage your Traffic And Conversions
Duplicate Content – If your site is full of duplicate content, such as tag pages, category pages and perhaps copied content, it’s little wonder Google is not rewarding your with any significant traffic. Actually you may even have a site penalty attached. Bottom line: Don’t share the same content on any two pages.
Your Page Loads Very Slowly – Current studies are showing that you have but a few seconds to hook and interest your visitors before they click out, so in order to best facilitate this, you need to make sure your pages load fast!
Your Site Isn’t Mobile-Ready – By the end of 2016 many are predicting that mobile traffic will account for between 60-70% of all traffic. So it’s just plain foolish to not optimize your pages for mobile business today!
Your On-Page SEO Has Issues – Your Google rankings will depend largely on your on-page SEO, and if you have problems in this area, it’s high time to correct them. These might include poor page loads, missing or poorly done title and description tags, and image optimization.
No Social Media Aspect – Social media signals on your page are widely thought to be a Google ranking factor, and even if they’re not, it’s a good idea to allow your pages to be shared as far and wide as possible.
Poor Keyword Usage – Not optimizing your pages with one primary keyword and a bunch of secondary, (LSI) keywords is a prime reason why Google may not be able to properly index and send traffic to your pages.
Asking Too Much of Your Visitors – No one likes to jump through too many hoops in order to get what they want. Especially visitors to your website! Make it as easy as possible for your visitors to opt-in or check out by collecting ONLY the information you absolutely need.